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This website had the following on the homepage, "PNC is your comprehensive source of financial aid and personal finance education." We analyzed that the web page said " Learn to minimize college debt by making smart financial choices." It also stated " Sample a single multimedia module or take the entire course. Learn how to reduce your overall college debt by making smart financial choices while in college. Your step-by-step guide for understanding the cost of college and how to apply for financial aid. Make a monthly budget, estimate loan payments, take a look at your financial life." The header had student loan as the highest ranking search term. It was followed by student loan consolidation program, student loan consolidation, and college student loan which isn't as ranked as highly as student loan. The next words they uses is student financial aid.